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Capital Region

Local company calls Cyber Monday their Super Bowl

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The National Retail Federation estimated 131 million Americans will shop online for Cyber Monday. Were you one of them? If so, you might be surprised to learn that many of the orders placed around the country on the busiest online shopping day of the year will be processed in the Capital Region. YNN's Jon Dougherty introduces us to the company that calls Cyber Monday their Super Bowl.

ALBANY, N.Y. -- The National Retail Federation estimated 131 million Americans will shop online for Cyber Monday.

Do you know what happens between the time you click submit and the product arrives at your door? There's a good chance your order "virtually" passes through Albany at a place called CommerceHub.

"The order comes in from the retailer to us, we send it down to the supplier and it goes directly to the customer as though it was branded and as though it came from that retailer directly," said CommerceHub Founder and CEO Frank Poore.

CommerceHub is a tech company based in Albany and Clifton Park that's behind millions of online orders from top retail companies like QVC, Costco, Staples, WalMart, Home Depot, KMart, Kohl's and the list goes on.

In 2012, CommerceHub processed more than 34 million orders, or $5.5 billion in online retail sales.

The holiday shopping season is, by far, CommerceHub's busiest time of year and employees spend all year preparing for it.

"Not only new orders that come in but all the number of shipment confirmations that are flowing back from all the stuff that was shipped from Black Friday, Saturday and over the weekend," said CommerceHub Founder and Chief Technology Officer Richard Jones.

In 16 years of business, online sales have increased every year. This Black Friday, CommerceHub said it had the single best day in the company's history.

Poore said he expected more records to be broken as more people ditch the big box stores, and shop at their convenience online.

"I think with six less shopping days this year, there's a lot more action in the days that are available to shop." Poore said.

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