EAST RUTHERFORD, N.J. -- It's Superbowl Sunday and besides watching the game, fans enjoy keeping up the tradition of feasting.
To prepare for the influx in business, local supermarkets and pizza shops have been working around the clock to have customers’ needs covered.
Whether you're looking for pizza and wings, or some party size subs, local business owners said Superbowl Sunday is their busiest day of the year.
And even though no local teams are in this year’s game, the orders are still spilling in.
But surprisingly, some say the extra business doesn't bring as much extra money as you might think.
"It is a very busy day but it's not a great money day for pizza owners. It's not like a florist shop when Valentine’s Day comes up and they raise prices. We actually have to discount our food to compete with everyone else. So it's not a big profitable day, but it is a busy day,” said Lorenzo Scavio, co-owner of Paesan’s Pizza.
"This year price chopper will sell approximately 20,000 pizzas and around 40,000 wings, which is equivalent to an 18-wheeler truck,” said Mona Golub, Price Chopper’s Vice President of Public Relations.
Super Bowl Sunday is recorded as the second-largest food consumption day of the year according to The U.S. Department of Agriculture.