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Capital Region Business Beat: Dumbstruck reinventing online messaging

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Albany/HV: Capital Region Business Beat: Dumbstruck reinventing online messaging
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There are millions of apps available for your smartphone or tablet. A number of them are social media related and include messaging. There's a new app that's taking messaging to a whole new level and it was created in Albany. Jon Dougherty has more in this edition of the Capital Region Business Beat.

ALBANY, N.Y. -- These days, almost all of the pictures we take are shared on a social media website. They're liked, retweeted, or commented on constantly.

Gone are the days of physical and personal reactions. That is until now. There's an app for that; Dumbstruck.

"We made the app, basically it was just the two of us sitting in my basement with a laptop on a TV tray," said Dumbstruck Chief Technology Officer Mike Tanski.

Tanski and Peter Allegretti, Dumbstruck's CEO, co-founded Doctored Apps, an Albany-based company that brainstorms ideas for the next great app.

"Multiple ideas come in, there's some research and development and test things out, and a few ideas come out," Allegretti said.

The two graduated from Siena College and met while in the Ph. D. program at the University at Albany. They recently put their doctorate studies on hold to focus on Dumbstruck, their most successful app to date.

Dumbstruck is a messaging app that allows to you to send a video or picture to someone. As they receive it, their reaction is recorded and sent back to you.

"Rather than just getting text comments and stuff back, I think it's engaging and really fun for people to use," said Tanski.

"It's not just about sending messages to your friends," Allegretti added. "It's about capturing reactions, capturing valuable reactions wherever they happen."

Since its creation last Fall, Dumbstruck has gained nearly 100,000 users worldwide, including celebrities, like members of the cast of the Fox TV show Glee.

Tanski and Allegretti have recently been in talks with large companies about using the app for marketing purposes.

Dumbstruck is getting ready for a big upgrade to the app in June and said it has another group of celebrities who will be trying it out, although they're tight lipped on who.

"These people are really enjoying what you basically built out of a garage and what you thought of in a weekend. It's definitely really cool and it's rewarding," Tanski said.

The app is free and is available on all iOS devices.

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